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About Us

Building the interaction layer for the agentic era.

Sentia Labs is an applied HCI research lab building tools for designing and evaluating human-agent interaction.

Blue and teal light refracted through a finely ribbed surface.

Our mission

Help designers shape how intelligent systems behave, and how people work with them.

Software is gaining a new kind of participant. We study how people and agents work together, and we build the tools that let designers prototype, observe, and evaluate that work.

Our thesis: design now mediates between people and agents.

As agents become participants in software, design must account for people expressing intent, agents taking action, and interfaces mediating between them. We believe the next generation of design tooling must make these interactions possible to prototype, observe, and evaluate.

People and AI agents, connected through shared contextPeople and AI agents connect to the same organizational foundation of goals, decisions, and outcomes, illustrated as linked layers.

The problem we are solving.

A polished interface does not tell us whether an agent understands a task, acts within the right boundaries, or helps someone reach their goal. Designers need ways to test behavior across different contexts, identify interaction failures, and preserve human agency as systems become more autonomous.

Our research agenda.

Three questions organize the lab’s work. Each one is a gap in how teams design for agents today.

Human-agent collaboration

How should people delegate work, inspect progress, and intervene?

We explore mixed-initiative interaction, adjustable autonomy, and meaningful human control.

Agent-interface interaction

How do agents perceive interfaces, interpret their affordances, and navigate workflows?

We study interface grounding, computer use, and recovery from errors.

Behavioral prototyping and evaluation

How can designers test experiences that respond differently to different users and contexts?

We explore simulation environments and human-calibrated evaluations of usability, task success, and agent behavior.

From research to tooling.

Our ambition is to turn these findings into practical design tools and evaluation infrastructure, helping teams move from designing screens to shaping intelligent behavior.

Our team brings experience across design, engineering, AI, and enterprise software, including building products inside Fortune 500 organizations, with advisors who have led large design organizations. Today that work ships in three parts, across two products.

Digital twins grounded in first-party data

Every twin is spawned from a team’s own interviews, research, and product behavior, never a stock persona.

Behavioral simulation of product decisions

Twins act on the principles psychology already trusts, from personality traits to loss aversion and habit, and work through real prototypes and live products.

A customer behavior model that learns from every release

Each company owns one model of how its customer segments decide, built from its own data. Every forecast is measured against what customers actually did once the change ships, and the model updates from the result. One model per workspace, isolated and encrypted.

Synthetic UXR

Get started today

Digital twins of your users, spawned from your own research and behavioral data, simulate how people respond to a design, flow, or price before it ships.

Explore Synthetic UXR

DesignOps

Private Beta

Human-agent collaboration in practice: agents prepare the staffing, standards, and review work behind enterprise design, and people decide.

Explore DesignOps

Help shape how people and agents work together.

Bring us the research or design question you are working through.

Meet Sentia